We’ve all loved a song, but had it ruined in blatant marketing schemes the industry calls “mixes”. These mixes are done by using club-like backbeats, or re-recorded with “special guests”. Sometimes, these are good. Sometimes they’re bad. So, today, I’m going to talk about one of these.
Earlier this year, All Time Low released “Wake Up, Sunshine”, which is arguably their best album since “Nothing Personal”, back in 2009. One of the tracks on this absolutely fabulous album, is titled “Monsters”. It’s catchy, thought-provoking, and a fan favorite. Last night, or this morning (depending on where you live), ATL released a new mix of “Monsters”, featuring Demi Lovato.
The addition of Lovato could have been incredible, but they totally botched it... big time. Lovato’s voice and tone match the ATL style with precision. She goes all out to add to this hit. The problem comes in the presentation of the addition.
The song starts, totally normal, and you can’t tell it’s different. Alex Gaskarth, doing what he does best, leads the way into the rap by blackbear. Then, with no buildup, no intro, and no warning, Demi Lovato comes in hard, covering the end of blackbear’s moment. She then solos on a chorus, which is awesome, but...
My problem with this new mix is, it sounds absolutely empty without introducing Lovato, sooner. This version makes her sound like a party crasher— uninvited, and pushing ATL out of the way to get a moment of recognition. In essence, it sounds haphazard, at best.
Nothing against All Time Low or Demi Lovato— both amazing artists— it simply isn’t executed well.
What do you think if this new release? Do you like it? Do you not? Let’s talk in the comments!
See you on the B-sides
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